Executive Certificate in General Management & Strategic Leadership

The "Mini-M&BA" for the AI Era. Master Strategy, Presence, and Execution.

Move from functional expert to enterprise leader. This 6-week, advanced-level executive program provides the essential "General Manager's Toolkit" required for the C-Suite: Strategic Thinking, High-Stakes Communication, and ESG Leadership.

The "Functional Trap": Why Experts Fail to Reach the C-Suite

You are brilliant at what you do. Whether you are a VP of Sales, a Head of Engineering, or a Marketing Director, you have mastered your function.

But to step into a General Management or C-Level role, functional expertise is not enough. In fact, it can be a trap. The skills that got you here (technical depth) won't get you there (strategic breadth).

To lead an entire organization, you need a new operating system. You need to stop seeing "marketing problems" or "finance problems" and start seeing business problems. You need to master the language of strategy, the psychology of influence, and the ethics of modern governance.

The Solution

A Condensed M&BA for the Modern Executive

The Executive Certificate in General Management & Strategic Leadership closes this gap.

We distilled the most critical leadership frameworks into a rigorous, 6-week executive sprint. This is a practical, intense upgrade for your management career.

What you will gain:

• Strategic Vision: The ability to analyze markets and craft defensible competitive advantages.
• Executive Presence: The gravitas to command the boardroom and inspire diverse teams.
• Decision Mastery: A framework for making high-stakes calls under extreme uncertainty.

Detailed Curriculum

Program Syllabus: 5 Pillars of General Management

Course 1: Leadership Communication & Executive Presence

Leadership is an act of persuasion.

• Decoding Executive Presence: Master the 3 pillars: Gravitas, Communication, and Appearance.
• Strategic Storytelling: How to turn data into narratives that inspire action.
• Radical Candor: The art of balancing deep care with direct challenge in feedback.

Course 2: Business Strategy: From Analysis to Execution

Think like a CEO. Plan like a Grandmaster.

• Strategic Analysis: Master SWOT, PESTEL, and Porter’s 5 Forces to diagnose your market.
• Blue Ocean Strategy: Learn to create uncontested market space and make competition irrelevant.
• Execution Frameworks: Bridge the gap between strategy and reality using OKRs (Objectives and Key Results).

Course 3: Organizational Behavior & High-Performance Teams

The psychology of winning teams.

• The Science of Teamwork: Deconstruct Google’s Project Aristotle and the importance of psychological safety.
• The Leader as Coach: Apply the GROW Model to develop talent and unlock potential.
• Change Management: How to lead your organization through digital transformation and cultural shifts.

Course 4: Business Ethics, ESG & Corporate Governance

The new scorecard for 21st-century leadership.

• ESG Strategy: Understand Environmental, Social, and Governance factors not as compliance, but as competitive advantage.
• Stakeholder Management: Balancing the needs of investors, employees, and society.
• Ethical Decision Making: Frameworks for navigating complex moral dilemmas in business.

Course 5: Strategic Decision Making under Uncertainty

Judgment is your most valuable asset.

• The Cynefin Framework: How to diagnose problems (Simple, Complicated, Complex, Chaotic) and act accordingly.
• Overcoming Bias: Identify and mitigate the cognitive traps that lead to bad decisions.
• First Principles Thinking: How to break problems down to their core truths to find innovative solutions.

Capstone Project Section

The Capstone: "Tesla vs. Nio"

Theory is useless without application. Your final exam is not a test; it is a strategic simulation.

You will step into the role of a strategic consultant analyzing the global battle for the future of the automotive industry. Comparing Tesla (US) and Nio (China), you will apply every framework from the program - Strategy, Leadership, ESG, and Decision Making - to determine the winner of the next decade.

• Deliverable: A professional Strategic Analysis Report.
• Outcome: A portfolio-ready case study demonstrating your strategic acumen.

Who Is This Program For?

• Functional Heads (Sales, Marketing, IT, Finance): Preparing for your first General Management or P&L role.
• Entrepreneurs & Founders: Who need to professionalize their leadership as their company scales.
• Senior Managers: Who feel stuck and need to demonstrate "C-Suite Potential" to get promoted.
• Technical Leaders: Who need to master the "people and strategy" side of the business.

Earn a Respected Executive Credential

Upon successful completion, you will receive the Executive Certificate in General Management & Strategic Leadership from the MTF Institute.

• Digital & Shareable: Add it directly to your LinkedIn profile "Licenses & Certifications" section.
• Verifiable: A permanent digital credential that validates your skills to recruiters and employers.
• Pathway to M&BA: This certificate counts as Module 1 of the Advanced Executive Program in Management & Business Administration. You may join this module as individual program or as a part of the full advanced program.

Stop Managing. Start Leading.

Stop Managing. Start Leading.

The gap between where you are and the C-Suite is not about working harder. It is about thinking differently.

Investment: €49 (One-time payment) Access: Lifetime access to all materials and future updates. Guarantee: 14-day satisfaction guarantee.

Frequently Asked Questions (FAQ)

• How long do I have access to the course materials? Your enrollment includes lifetime access to all course lessons and supplementary materials. You can learn at your own pace and revisit the content anytime you need a refresher.
• Is the certificate provided? Upon completion, you will receive a certificate from the MTF Institute. This credential validates that you have attended comprehensive training and is a powerful addition to your CV.
• Is the €49 a one-time payment? Yes, for lifetime access to this executive program.

Let's join MTF if...

• Want to get or refresh core knowledge about business, management, leadership
• Want to train your hard and soft skills and get promotion at your company
• Want to build global career and train your English
• You need new ideas, want to broaden your horizons and mindset, expand your contacts, learn about global best practices and become the best version of yourself
• Want to receive the prestigious european education and get certificate

After finishing of the program you will get:

• Digital Certificate from MTF with verification link and uploading to LinkedIn
• Verification Service in case of any requests
• Life-long access to course, all updates and Alumni community

Welcome to Your Institute and Community:

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry. MTF is present in 218 countries and has been chosen by more than 950 000 students.

Program Details:

• Recommended duration: 6 weeks for deep dive to each topic and reflection about usage of knowledge at your real business or work, but you may finish program in your own rhythm faster or slower.
• Language of instruction and support: English
• Price: 49 EUR.
• Program format: Textual Lessons, Cases, AI prompts. Program is fully online.
• Academical Level: Professional courses and certificates are taught under the terms of paragraph 3 of article 3 of Decree-Law No. 474/2010, published on July 8th by the Portuguese Ministry of Labor and Social Solidarity. The professional programs are related to professional / business education and are provided without official recognition (certificates are provided at a professional level and not academic degrees or diplomas and do not confer academic credits).

Please write us to This email address is being protected from spambots. You need JavaScript enabled to view it., in case of any questions.