Professional Certificate in Social Media Management & Marketing

Master Social SEO, UGC Strategy, AI Content & Neuromarketing. The Complete Toolkit for Corporate Leaders, Startups & Agencies (2025-2030 Edition).

What you'll learn

• 🚀 Master "Social SEO": Stop relying on hashtags. Learn to rank your content at the top of TikTok, Instagram, and YouTube Search using the new rules of algorithmic discovery.
• 🧠 Apply Neuromarketing: Use the psychology of "Dopamine Loops" and "Hooks" to stop the scroll and keep users glued to your content.
• 🤖 Build an AI Content Factory: Learn to use Gemini & Midjourney to repurpose 1 long video into 20 assets (Reels, Tweets, Blog posts) in minutes, not days.
• 🎭 Launch Faceless & UGC Strategies: Build viral brands without a studio. Master User Generated Content (UGC) strategies and "Faceless Marketing" to scale fast.
• 🛡️ Protect Your Work: Navigate the legal minefield of the AI era. Get templates for contracts, copyright clauses, and crisis management protocols.
• 📊 Prove ROI: Move beyond "likes." Learn to track attribution, calculate Customer Acquisition Cost (CAC), and present reports that CFOs love. 

Course Description

The Rules of Social Media Have Changed. Have You?

In 2024, "posting consistently" was enough. In 2026, the algorithm demands more. It demands Social SEO. It demands Neuromarketing. It demands AI-Speed.

Whether you are a Marketing Manager at a Fortune 500 company, a Founder of a startup, or a Freelancer building an agency, the old playbook is dead.

Welcome to the Professional Certificate in Social Media Management & Marketing.

This is a strategic masterclass designed to turn you into a Social Media Architect. We bridge the gap between Classic Marketing Fundamentals (Strategy, Branding, Positioning) and Future-Tech Execution (GenAI, Automation, Social Search).

Why This Course is Different:

• For the "Doers": We teach you how to shoot viral Reels, edit in CapCut, and prompt Midjourney for stunning visuals.
• For the "Managers": We teach you Governance, Crisis Comms, and how to manage a team of creators.
• For the "Strategists": We teach you how to build a brand moat using Community and Social SEO.

🧰 INCLUDED ASSETS

Enroll now and get lifetime access to our exclusive "Agency-Level" Toolkit:

• 🎁 The "Top 100 SMM Prompts" Library: A massive collection of copy-paste AI prompts for Strategy, Caption Writing, Scripting, Crisis Response, and Competitor Analysis.
• 📄 The "Ironclad" SMM Contract: A legal template to protect your freelance work or agency from non-payment and scope creep.
• 🔍 The "Social SEO" Checklist: The exact step-by-step guide to ranking your posts on TikTok & IG Search.
• 🗓️ The "Content Pillar" Matrix: A strategic framework to ensure you never run out of content ideas.
• 📝 The "UGC Briefing" Template: How to order content from creators so you get exactly what you need.
• 🤖 The "AI Persona" System Prompt: Train ChatGPT/Gemini to write exactly like your brand's unique Tone of Voice.
• 🚨 The "Crisis Response" Flowchart: A decision tree for what to do when your brand gets cancelled or attacked.

Detailed Course Curriculum

Module 1: Foundations of Social Media Strategy (The "Management" Part)

Build a bulletproof strategy that survives algorithm changes using data and psychology.

• Lesson 1: Social Media Marketing Fundamentals Master the modern Customer Journey. Learn how to map social content to every stage of the funnel (Awareness, Consideration, Conversion) to drive real business results, not just views.
• Lesson 2: Brand Identity & Positioning Define your unique Tone of Voice and Visual Style Guide. Learn to maintain brand consistency across platforms whether you are a playful B2C brand or a serious B2B consultant.
• Lesson 3: Target Audience Analysis with AI Stop guessing who your customers are. Use AI tools to generate deep Psychographic User Personas, uncovering their pain points, desires, and online behaviors.
• Lesson 4: Content Strategy & Planning Implement the "Content Pillar" Framework to ensure you never run out of ideas. Learn to build and manage a professional Editorial Calendar using tools like Notion or Trello.
• Lesson 5: Social Media Governance & Risk Protect your brand reputation. Learn Crisis Management protocols for when things go wrong, understand copyright laws regarding AI art, and establish safe approval workflows.

Module 2: Content Creation & Storytelling (The "Creative" Part)

Create Hollywood-quality content using your phone and Artificial Intelligence.

• Lesson 6: Copywriting & Neuromarketing Write captions that stop the scroll. Learn to use Neuromarketing Hooks and psychological triggers to hack the user's dopamine loop and increase retention time.
• Lesson 7: Visual Content Design (No-Designer Needed) Master the principles of composition and color theory. Learn to create stunning visuals using Canva and generate unique assets with Midjourney and DALL-E 3.
• Lesson 8: Short-Form Video & Faceless Strategy Dominate TikTok, Reels, and Shorts. Learn video editing basics in CapCut, script viral loops, and execute "Faceless Marketing" strategies using stock footage and AI voiceovers.
• Lesson 9: The Repurposing Engine Work smarter, not harder. Learn the workflow to turn one long-form video (like a podcast) into 20 micro-assets (Tweets, LinkedIn carousels, Reels) automatically using AI clipping tools.
• Lesson 10: Viral Mechanics & Newsjacking Understand why things go viral. Learn to spot emerging trends early (Trend Surfing) and adapt them to your brand niche to get massive organic reach.

Module 3: Growth, Community & Ads (The "Performance" Part)

Scale your reach, hack the algorithms, and turn attention into revenue.

• Lesson 11: Community Building 2.0 Move beyond followers to true fans. Learn engagement strategies for Discord, Telegram, and Broadcast Channels to build a loyal "moat" around your brand.
• Lesson 12: Influencer Marketing Strategy Stop wasting money on fake followers. Learn how to audit creators, write effective Creative Briefs, and negotiate contracts for UGC and sponsored posts.
• Lesson 13: Paid Social Fundamentals Understand the difference between "Boosting" and Ads Manager. Learn the basics of targeting, retargeting pixels, and budget allocation for Meta (Facebook/Instagram) and LinkedIn Ads.
• Lesson 14: Social Selling & Personal Branding Master B2B growth on LinkedIn. Learn to optimize your profile for leads, write "Thought Leadership" content, and use DMs effectively without being spammy.
• Lesson 15: Social SEO & Algorithms The search bar is the new feed. Learn Social SEO techniques to rank your videos and posts at the top of TikTok and Instagram Search for specific keywords.

Module 4: Management & Future Trends (The "Career" Part)

Professionalize your workflow, manage clients, and future-proof your career.

• Lesson 16: Building an SMM Team Scale your operations. Learn how to hire key roles (Content Creator, Community Manager), create SOPs, and build an AI-Augmented workflow for maximum team efficiency.
• Lesson 17: Agency & Client Management For freelancers and agencies: Get templates for Client Reporting, Pricing Models (Retainer vs. Project), and protecting your scope of work.
• Lesson 18: Cross-Platform Strategy Don't just copy-paste. Learn the nuances of adapting native content for X (Twitter), Pinterest, YouTube, and emerging platforms like Threads.
• Lesson 19: Automation & Efficiency Build a "Set it and Forget it" system. Learn to use No-Code tools (Zapier/Make) to automate posting, social listening, and lead collection.
• Lesson 20: The Future 2026-2030 Prepare for what's next. Explore the impact of Generative Search (SGE), the Metaverse, Virtual Influencers, and how data privacy laws will change marketing.

Who is this for?

• SMM Managers: Who want to stop being "content churners" and become "Strategic Directors."
• Freelancers & Agencies: Who need legal contracts, pricing models, and AI workflows to scale their business.
• Entrepreneurs: Who want to build a viral brand using UGC and Faceless marketing without a huge budget.
• Marketing Directors: Who need to understand the new rules of Social SEO and Governance to lead their teams effectively.

Frequently Asked Questions (FAQ)

• How long do I have access to the course materials? Your enrollment includes lifetime access to all course lessons and supplementary materials. You can learn at your own pace and revisit the content anytime you need a refresher.
• Is the certificate provided? Upon completion, you will receive a certificate from the MTF Institute. This credential validates that you have attended comprehensive training and is a powerful addition to your CV.
• Is the €10 a one-time payment? Yes, for lifetime access to this executive program.

Let's join MTF if...

• Want to get or refresh core knowledge about business, management, leadership
• Want to train your hard and soft skills and get promotion at your company
• Want to build global career and train your English
• You need new ideas, want to broaden your horizons and mindset, expand your contacts, learn about global best practices and become the best version of yourself
• Want to receive the prestigious european education and get certificate

After finishing of the program you will get:

• Digital Certificate from MTF with verification link and uploading to LinkedIn
• Verification Service in case of any requests
• Life-long access to course, all updates and Alumni community

Welcome to Your Institute and Community:

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry. MTF is present in 218 countries and has been chosen by more than 960 000 students.

Program Details:

• Recommended duration: 5-10 days for deep dive to each topic and reflection about usage of knowledge at your real business or work, but you may finish program in your own rhythm faster or slower.
• Language of instruction and support: English
• Price: 10 EUR
• Program format: Textual Lessons, Cases, AI prompts. Program is fully online.
• Academical Level: Professional courses and certificates are taught under the terms of paragraph 3 of article 3 of Decree-Law No. 474/2010, published on July 8th by the Portuguese Ministry of Labor and Social Solidarity. The professional programs are related to professional / business education and are provided without official recognition (certificates are provided at a professional level and not academic degrees or diplomas and do not confer academic credits).

Please write us to This email address is being protected from spambots. You need JavaScript enabled to view it., in case of any questions.