Executive Certificate in AI, Digital Transformation & Platform Strategy

Master Generative AI, Digital Ecosystems, and Corporate Innovation.

Stop reacting to disruption. Start architecting it. This comprehensive executive program provides the strategic blueprint for the AI era. Move beyond buzzwords to master the business models of the future: from Platform Economics to Autonomous AI Agents.

The Rules of Business Have Changed. Have You?

The linear "pipeline" business models of the 20th century are dead. Today, algorithms make decisions, competitors are ecosystems, and AI is rewriting the economics of intelligence.

Most leaders are unprepared. They treat AI as a "tech thing" and Digital Transformation as an "IT project." This mindset is a fast track to obsolescence.

To lead in 2026, you need to become a Digital Architect. You need to understand how to build moats with data, scale with network effects, and lead humans in a world of AI agents.

The C-Suite Toolkit for the AI Age

The Executive Certificate in AI, Digital Transformation & Platform Strategy is not a coding bootcamp. It is a high-level strategic masterclass.

We analyzed the demands of Fortune 500 companies and high-growth startups to build the curriculum they are hiring for right now. We stripped away the academic theory and focused on actionable frameworks for Value Creation.

What you will gain:

• AI Strategy: How to move from "hype" to "ROI" with Generative AI.
• Platform Thinking: How to build businesses like Uber or Airbnb that scale exponentially.
• Innovation Engine: How to build an "Ambidextrous Organization" that can exploit the present and explore the future simultaneously.

Program Syllabus: 6 Pillars of Digital Leadership

Course 1: The Digital Architect’s Playbook

Your strategic manifesto.

• From Pipeline to Platform: Understanding the fundamental shift in value creation.
• The AI-First Mindset: Moving from efficiency to invention.
• The First 100 Days: A roadmap for leading digital change.

Course 2: Market Analysis & Business Validation

Stop guessing. Start validating.

• Design Thinking: Human-centric problem solving.
• Pre-totyping: How to test demand before writing code.
• Market Sizing: TAM/SAM/SOM analysis for new ventures.

Course 3: Leading Digital Transformation & Change

Transformation is 20% tech, 80% people.

• The Agile Mindset: Scaling agility beyond IT.
• Overcoming Resistance: Hacking the corporate immune system.
• The Hybrid Workforce: Managing humans and AI agents together.

Course 4: Platform Strategy & Digital Ecosystems

Build the castle and the moat.

• Network Effects: The physics of scaling.
• Chicken and Egg: Solving the cold start problem for platforms.
• The API Economy: Turning products into platforms.

Course 5: AI & Machine Learning for Business Leaders

Demystifying the black box.

• Generative AI Strategy: From ChatGPT to enterprise value.
• Data Strategy: Building the proprietary data moat.
• AI Ethics & Governance: Avoiding the risks of bias and hallucination.

Course 6: Innovation Management & Corporate Entrepreneurship

The startup engine inside the corporation.

• Corporate Venture Capital (CVC): Investing in the future.
• Venture Building: Launching internal startups.
• Lean Startup: Validating hypotheses at speed.

The Capstone: "Netflix 3.0: The AI Pivot"

Apply your skills to the ultimate strategic challenge.

You will step into the role of Chief Strategy Officer at Netflix. The streaming wars are over. The new battle is for attention against Gaming and Generative AI.

• The Challenge: Design a strategy to transform Netflix from a video pipeline into an AI-Powered Entertainment Platform.
• The Deliverable: A board-level Strategy Memo.
• The Outcome: A portfolio-ready demonstration of your ability to navigate the future of media and tech.

Your Path to Digital Leadership

Option 1: The Standalone Executive Certificate

• Outcome: Earn the "Executive Certificate in AI, Digital Transformation & Platform Strategy".
• Ideal for: Leaders who need to urgently close their digital skill gap.
• Investment: €49.

Option 2: Module 5 of the Advanced Executive M&BA

• Outcome: This certificate serves as Module 5 of our flagship Advanced Executive Program in Management & Business Administration.
• Benefit: Complete this module and get the step towards your full advanced level certificate.

Don't Just Survive the Future. Build It.

Investment: €49 (One-time payment) Access: Lifetime access to all materials and future updates. Guarantee: 14-day satisfaction guarantee.

Earn a Respected Executive Credential

Upon successful completion, you will receive the Executive Certificate in AI, Digital Transformation & Platform Strategy from the MTF Institute.

• Digital & Shareable: Add it directly to your LinkedIn profile "Licenses & Certifications" section.
• Verifiable: A permanent digital credential that validates your skills to recruiters and employers.
• Pathway to M&BA: This certificate counts as Module 5 of the Advanced Executive Program in Management & Business Administration. You may join this module as individual program or as a part of the full advanced program.

Frequently Asked Questions (FAQ)

• How long do I have access to the course materials? Your enrollment includes lifetime access to all course lessons and supplementary materials. You can learn at your own pace and revisit the content anytime you need a refresher.
• Is the certificate provided? Upon completion, you will receive a certificate from the MTF Institute. This credential validates that you have attended comprehensive training and is a powerful addition to your CV.
• Is the €49 a one-time payment? Yes, for lifetime access to this executive program.

Let's join MTF if...

• Want to get or refresh core knowledge about business, management, leadership
• Want to train your hard and soft skills and get promotion at your company
• Want to build global career and train your English
• You need new ideas, want to broaden your horizons and mindset, expand your contacts, learn about global best practices and become the best version of yourself
• Want to receive the prestigious european education and get certificate

After finishing of the program you will get:

• Digital Certificate from MTF with verification link and uploading to LinkedIn
• Verification Service in case of any requests
• Life-long access to course, all updates and Alumni community

Welcome to Your Institute and Community:

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry. MTF is present in 218 countries and has been chosen by more than 950 000 students.

Program Details:

• Recommended duration: 6 weeks for deep dive to each topic and reflection about usage of knowledge at your real business or work, but you may finish program in your own rhythm faster or slower.
• Language of instruction and support: English
• Price: 49 EUR.
• Program format: Textual Lessons, Cases, AI prompts. Program is fully online.
• Academical Level: Professional courses and certificates are taught under the terms of paragraph 3 of article 3 of Decree-Law No. 474/2010, published on July 8th by the Portuguese Ministry of Labor and Social Solidarity. The professional programs are related to professional / business education and are provided without official recognition (certificates are provided at a professional level and not academic degrees or diplomas and do not confer academic credits).

Please write us to This email address is being protected from spambots. You need JavaScript enabled to view it., in case of any questions.