Your First Business: Launch Your Business Idea in 15 Steps (with AI)

The Practical, Step-by-Step Action Simulator for Aspiring Entrepreneurs

Do you dream of starting your own business but feel stuck, overwhelmed, or unsure where to even begin? You're not alone. The biggest hurdle isn't money or a revolutionary idea—it's taking that first practical step. This is the course designed to get you moving, today.

Forget dry theory and motivational fluff. This 15-day, text-based program is an Action Simulator, your personal launchpad powered by practical frameworks and AI assistance. We guide you step-by-step through the critical first phase of entrepreneurship: validating your idea, understanding your customer, analyzing the market, and building your initial action plan. All for just €10.

Format: 100% Text-Based Course

🎓 Result: Your First Action Plan and Your First Step in business

Duration: 15 Action-Focused Days

👨‍💻 Audience: Absolute Beginners

Key Feature: AI (Gemini) Case Studies & Tools

💰 Price: €10 (Limited Time)

Never stop Dreaming, but Start Doing: Your "Anti-Course" Course

Most "how to start a business" guides either overwhelm you with complex theory or offer vague inspiration. This simulator is different. We believe the best way to learn is by doing.

This program is designed for everyone—whether you want to launch a local service like a cafe (like our persona, Jian), a professional service like a marketing agency, or a tech startup like an AI tool (like our persona, Jim). The fundamental first steps are the same. We provide:

·         100% Action: Each day gives you a clear concept, a real-world example using AI (Gemini), and a practical homework assignment with a template.

·         Focus on Validation: Learn how to test your business idea before you invest significant time or money. We teach you how to find out if customers actually want what you're building.

·         AI as Your Co-Pilot: Discover how to use free AI tools like Gemini as your personal research assistant, brainstorming partner, and planning aid.

·         The Power of Small Steps: We break down the intimidating process of starting a business into 15 manageable daily actions.

What You Will Achieve in Just 15 Days:

By actively participating in this simulator, you will:

·         ✅ Generate & Refine business ideas based on your unique skills and passions.

·         ✅ Identify & Understand the core pain points of your target customer.

·         ✅ Analyze your key competitors and find your unique angle (UVP).

·         ✅ Define the simplest version of your product/service (MVP) to launch quickly.

·         ✅ Create your initial business model and pricing strategy.

·         ✅ Build your essential One-Page Business Plan (Lean Canvas).

·         ✅ Outline your low-cost plan to get your first customers (Guerrilla Marketing).

·         ✅ Make an informed Go/No-Go decision based on real insights.

·         ✅ Develop your concrete Action Plan for the next 90 days.

How it Works: Your 15-Day Simulation

Each day unlocks a new lesson consisting of two parts:

·         📖 Part 1: The Core Concept. Clear, practical theory explaining the "what" and "why" of that day's step. Illustrated with examples from our personas, Jian (aspiring service entrepreneur) and Jim (aspiring tech founder).

·         🧠 Part 2: AI Case Study & Your Action. See exactly how Jian and Jim use AI (Gemini) to complete the task. Then, get your practical Homework Assignment with a ready-to-use Template or Worksheet.

This is a "Learn & Do" program. You must complete the daily action step to progress.

The 15-Day Curriculum: From Spark to Action Plan

Part 1: From Spark to Hypothesis (Days 1-5) – Focus on You & The Idea

·         Day 1: Finding Your Business Spark (Skills, Passions, Market Needs)

·         Day 2: Viewing Through the Customer's Eyes (Identifying the Pain!)

·         Day 3: First Reality Check (Problem Interviews - No Pitching!)

·         Day 4: Your Ideal First Customer (Defining Your Niche Persona)

·         Day 5: Learning from Competitors (Quick Analysis)

Part 2: From Hypothesis to Plan (Days 6-10) – Focus on Offer & Model

·         Day 6: Your Unique Value Proposition (Answering "Why Choose You?")

·         Day 7: Your First Product/Service (The Minimum Viable Product - MVP)

·         Day 8: How to Make Your First Money (Business Model & Pricing)

·         Day 9: Your One-Page Business Plan (Using the Lean Canvas)

·         Day 10: The Legal Minimums for Starting (Key Questions for Experts)

Part 3: From Plan to Action (Days 11-15) – Focus on Launch & Growth

·         Day 11: Launching Your MVP (First Steps Checklist)

·         Day 12: Marketing on a Shoestring (Getting First Customers - Guerrilla Tactics)

·         Day 13: Feedback – Your Fuel for Growth (Collecting & Interpreting)

·         Day 14: Funding Your Start (If Needed - Bootstrapping & Alternatives)

·         Day 15: Your Next Steps & Alternatives (Go/No-Go, 90-Day Plan, Franchising/Intrapreneurship)

What Makes This Simulator Unique?

·         Action, Not Just Theory: Built around daily practical homework.

·         AI-Powered: Learn how to leverage Gemini as your free business assistant.

·         Universally Applicable: Principles apply to service businesses, physical products, tech startups, and even freelance careers.

·         Affordable Access: Only €10 to get you started on your journey.

·         MTF Institute Quality: Structured learning from a global institution.

Who Is This For?

This simulator is designed specifically for:

·         Anyone dreaming of starting their first business but feeling stuck.

·         Individuals seeking a practical, step-by-step guide.

·         Aspiring entrepreneurs who want to validate their ideas before investing heavily.

·         People looking to use AI tools to help them plan and launch.

·         Those needing a structured action plan to overcome the fear of starting.

Start Your Journey Today for Just €10

Stop waiting for the "perfect" idea or the "right time." The right time is now, and the first step is action. This 15-day simulator provides the structure, tools, and AI assistance you need to turn your entrepreneurial spark into a concrete plan.

Enroll now and take the first real step towards building your own business.

Ready to become the manager you always wished you had? Enroll today and start Day 1 of your new career.

Frequently Asked Questions (FAQ)

• How long do I have access to the course materials? Your enrollment includes lifetime access to all course lessons and supplementary materials. You can learn at your own pace and revisit the content anytime you need a refresher.
• Is the certificate provided? Upon completion, you will receive a certificate from the MTF Institute. This credential validates that you have attended comprehensive training and is a powerful addition to your CV.
• What if I don't have a business idea yet? Day 1 is designed specifically to help you generate ideas!
• Do I need prior business knowledge? No, this is designed for absolute beginners.
• How much time per day does it require? Plan for approximately 60-90 minutes per day to read the lesson and complete the action step.
• Is the €10 a one-time payment? Yes, for lifetime access to this 15-day simulator course.

Let's join MTF if...

• Want to get or refresh core knowledge about business, management, leadership
• Want to train your hard and soft skills and get promotion at your company
• Want to build global career and train your English
• You need new ideas, want to broaden your horizons and mindset, expand your contacts, learn about global best practices and become the best version of yourself
• Want to receive the prestigious european education and get certificate

After finishing of the program you will get:

• Digital Certificate from MTF with verification link and uploading to LinkedIn
• Verification Service in case of any requests
• Life-long access to course, all updates and Alumni community

Welcome to Your Institute and Community:

• MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry. MTF is present in 218 countries and has been chosen by more than 915 000 students.

Program Details:

• Recommended duration: 30 days for deep dive to each topic and reflection about usage of knowledge at your real business or work, but you may finish program in your own rhytm faster or slower.
• Language of instruction and support: English
• Price: 10 EUR.
• Program format: Textual Lessons, AI prompts, templates and frameworks. Program is fully online.
• Academical Level: Professional courses and certificates are taught under the terms of paragraph 3 of article 3 of Decree-Law No. 474/2010, published on July 8th by the Portuguese Ministry of Labour and Social Solidarity. The professional programs are related to professional / business education and are provided without official recognition (certificates are provided at a professional level and not academic degrees or diplomas and do not confer academic credits).

Please write us to This email address is being protected from spambots. You need JavaScript enabled to view it., in case of any questions.